Petit PA
petitpa
Petit PA

Petit PA is a new concierge service for mums to be, providing help to professional women who are expecting a baby and desperately want to prepare for it, yet find managing the pressures of a demanding career gets in the way. 

Make it Be was asked to help Petit PA determine its core service and ideas as well as make recommendations on how best to approach taking part in Richard Branson’s Pitch to Rich competition – an initiative that gives entrepreneurs the chance to win a slice of £1million funding and expert support to help the business idea get off the ground.

Initial consultancy focused on what Petit PA would be famous for and answered the questions about how the service would be delivered brilliantly time and again so that it became a service mums used and recommended. It also considered how the proposed mum to be portal would work and the channels to market – in particular how Petit PA could become a service provider to large forward thinking corporates keen to help women through pregnancy and later return to work. This provided Erin with a clear vision for her company and was the foundation for her ‘Pitch to Rich’. Make it Be then helped Erin understand the best way to win votes from the public, within the constraints of no budget, using a combination of social media and exploiting her personal and professional network. Erin followed the plan and her tenacity was rewarded by securing enough votes to go through to the next round of the competition. 

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Sam Lee

Design & Development Ninja, Badass Uncle, Frenchie Father and Gastronomic Tourist. Sam's eclectic tastes and passion for creativity in business are influenced by his travels and adventures.

Sam is the Lead Creative at The Creative Donut. Helping businesses convert website visitors to paying customers through "Delicious Web Design & Delightful Digital Marketing".
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