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Christmas marketing made easy If your business success will rely on having a good Christmas this year, then join me for my Christmas marketing workshop, designed to help you plan effectively and make the most of the opportunity. This 2.5 hour workshop will give you the tools to develop a marketing campaign including how you
There are no guarantees with PR. That’s a guarantee. It’s important to ensure anyone considering PR knows the risks. It’s not advertising. It takes an altogether different kind of creativity to achieve results. I say that because for many businesses, having newsworthy stories that will attract the attention of the press isn’t a daily occurrence.
I travelled to York by train last week and two surprising things happened. Firstly, as we pulled out of Kings Cross, the train manager invited all the passengers to go and have their selfie taken with a Tour de Yorkshire cyclist. He’d decided to take the train, rather than fly, and meet the fans. I
‘Brands shouldn’t confuse simple with boring’, was the message Innocent Drinks’ brand activation manager, Jamie Sterry, gave at a Youth Marketing Strategy conference in London earlier this month. Adding that being clear and honest was vital to attract young people to your brand. (Read the article on Marketing Week here) Now while the event was
MEET SAM
I’m Samantha, director of Make it Be, and a marketing and PR specialist with over 15 years experience. I have worked in agency and Citigate with brands like LogicaCMG, Halifax, Whitbread and in-house at Vodafone where I specialised in launching new products and services.
I love PR. I love the thrill of the launch, the buzz of newspaper coverage, the excitement of seeing customer numbers grow. This is why I set up Make it Be, to help small businesses market their baby.
I know what it’s like to juggle a thousand things at once, so my aim is to help you focus on a PR or marketing plan that will deliver the results you deserve while having some fun along the way.
WHAT PEOPLE SAY
“Make it Be helped me by asking the questions I hadn’t thought about and see my ideas from a different perspective. I used all this help to create a clear vision for my company and a pitch for Richard Branson’s ‘Pitch to Rich’ competition.
As a result of being single minded, and using the social media techniques Make it Be gave me, I successfully got through the very competitive first round of public voting, and I am now preparing for the next phase.”
Erin O’Toole, - Founder of Petit PA, a concierge service for professional mums-to-be
“Make it Be has really helped me to establish my brand with my target audience. Sam is so passionate about my business and contributes an immense amount to my marketing overall.
She listens to my brief and produces targeted PR plans. Within weeks of working together we were featured in Good Homes Magazine, Baby London, Prima Pregnancy and Baby Magazine, and Gurgle. I couldn’t be more pleased with the results.”
Jennifer Smith - Founder of Little Carousel Gallery
“Make It Be was asked to help with the strategy for our website. Their keen commercial insight and excellent communication skills left us with a clear and easily actionable strategy.
Our website was up and running in no time which without Sam’s insights would have taken much longer to achieve. I look forward to working with Make It Be in the future.”
Dale Campbell - Director of Trademark Tribe, creating an online trademarking service
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